The Top 3 Ways to Save Money on Your Next IT Project

Entrepreneur,
October 1, 2018

Mark Beckner recently published an article for Entrepreneur.com on the Top 3 Ways to Save Money on Your Next IT Project. Mark elaborates that often times distance between management and involvement in IT deliverables can cost an organization time and money and a loss in staff, business, morale and respect.

This distance between management and involvement in the underlying deliverables can cost an organization not only time and money, but also a loss in staff, business, morale and respect. If you are in a position of leadership at a company and engaged in (or planning to engage in) a large IT project, here are three primary moves you should take to ensure that your project ends with success.

To read the entire article, click here

What’s the Difference Between a CRM and a CDP? And Why You Should Care

CMS Wire,
September 20, 2018

 

Mark Beckner of Inotek Consulting Group was recently featured in a CMS Wire article discussing CRM’s and CDP’s as well as their application towards businesses.

How does a business know whether or not they are a fit for a CRM system or CDP is a fit for your martech stack?

“For companies that primarily deal with a known customer base, and tangible business processes, such as creating quotes and orders for products sold, the most appropriate solution would be CRM,” Beckner said. “For businesses that reach large potential audiences, have a need to identify both known and unknown customers, and require primarily marketing functionality for reaching out and selling to these audiences, a CDP would be used.” — Mark Beckner of Inotek Consulting Group.

 

To read the entire article, click here

4 Things to Do if Your CRM Stalls Short of True ROI

Destination CRM,
September 15, 2018

 

An enterprise solutions expert with over 20 years of experience, Mark Beckner of Inotek recently wrote a piece for Destination CRM that included four tactics to immediately improve the value of your CRM Solution.

“You’ve invested a great deal of time and energy (and likely a small fortune!) in getting your company CRM environment set up and in production. You’ve migrated and uploaded your data, worked with internal staff and external vendors to ensure the business flow is accurately architected, purchased licenses, and worked with your users to make sure everyone is trained on how to the use system.

Unfortunately, even after all of this work, your CRM system is still functioning as little more than a glorified contact list! Your solution has fallen short of the investment you’ve put into it, and you need to figure out what steps you can take to leverage the true power of your CRM. You must make sure your investment of time and money has been a valuable one.”

To read the entire article, click here

On the Road, Again? The Pros and Cons of Business Travel

allBusiness ,
August 1, 2018

There are two kinds of business travel – critical and non-critical. Engaging in critical business travel will transform and energize your business. Engaging in non-critical business travel will limit your ability to have a truly successful career and will detract from your overall life’s purpose and work.

Mark continues in a guest post to break down the different types of travel and the “9 Essential Rules of Business Travel”. To read the entire article, click here

Cool Science Radio – March 5, 2015

KPCW NPR ,
March 15, 2015

Mark Beckner of Inotek Consulting Group was featured on the KPCW NPR Park City, Utah program “Cool Science Radio” with Lynn Ware Peak and John Wells.

To hear the entire podcast, click here

Why Technologists Should Work For Themselves

ChangeThis,
February 18, 2015

Mark Beckner of Inotek Consulting Group published an article in Issue 126-06 of ChangeThis on why Technologists should work for themselves.

“Programmers, developers, solution architects, and technical consultants—all of you have the basic skills necessary to become highly successful outside the confines of traditional employment. You have to take on the activities of a businessperson. This is easier than it may seem; it is a natural progression from where you are today, and one which will pay immense dividends.”

To download the full article, click here

 

Endless opportunities for developers breaking out on their own

Software Development Times,
January 22, 2015

Mark Beckner of Inotek Consulting Group was featured as a guest writer for the Software Development Times on the trend in the technical industry for experienced programmers to leave the security of the nest of employment and move into independence.

“If you are serious about going independent, and want to reap the associated benefits, there are several key actions that you must take in order to separate yourself from the trap of the feast-or-famine model.”

To read the full article, click here

The One Key Thing These Workplace Gurus Recommend Doing Each Day for Business Success

Entrepreneur,
January 19, 2015

Jesse Sostrin, author of ‘The Manager’s Dilemma”, and guest writer for Entrepreneur comprised a piece where he asked several experts the following question: What’s the one thing you try to do every day in the pursuit of success?

Mark Beckner of Inotek Consulting Group on how focus is the key to success:

“Focus on what you want out of life, your goals and aspirations. Let your business support your personal growth. Never let it be all-encompassing. Give generously in private, pursue win-win relationships, focus on efficiency in your work and spend time in thought and learning. Taking these actions will ensure your personal and public successes, lead to wealth and make you an asset to the world.”

To read the whole article, click here

For Your Holiday Reading List: ‘The Coder’s Path to Wealth and Independence’

IT Business Edge ,
December 22, 2014

Don Tennant of IT Business Edge reviewed Mark Beckner’s of Inotek Consulting Group’s book, “The Coder’s Path to Wealth and Independence”.

“If you’re in the programming trenches and you dream of climbing out, take heart: According to one coder-turned-entrepreneur, there’s actually a way for programmers to make it big by venturing out on their own. He even wrote a book to show you the way.”

To read the full article, click here

Coder, sell thyself

Computer World,
December 17, 2014

Mark Beckner of Inotek Consulting Group wrote in Computer World, “Many highly skilled coders limit themselves to obscurity or the bonds of employment because they are afraid of selling their own services. They have an inherent fear of sales and of being a salesperson. What they don’t realize is that with a shift in thinking and some business building activities, they can win clients, launch a prosperous and independent business, and experience high levels of personal and professional freedom without ever having to sell to anyone.”

To read the entire article, click here