Coder, sell thyself

Computer World,
December 17, 2014

Mark Beckner of Inotek Consulting Group wrote in Computer World, “Many highly skilled coders limit themselves to obscurity or the bonds of employment because they are afraid of selling their own services. They have an inherent fear of sales and of being a salesperson. What they don’t realize is that with a shift in thinking and some business building activities, they can win clients, launch a prosperous and independent business, and experience high levels of personal and professional freedom without ever having to sell to anyone.”

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